Product Design for the Web: Principles of Designing and Releasing Web Products

Table of contents

1. Title Page
2. Copyright Page
3. Dedication Page
4. Acknowledgments
5. Contents
6. Introduction
7. Section One: On Product Design
   1. Chapter 1. What Product to Design?
      1. A Website Is Not a Product
      2. Attributes of a Product
      3. Some Products Are Loners; Some Products Need Friends
      4. Native Apps as Web Products
      5. A Unique Opportunity
   2. Chapter 2. There’s Work To Be Done
      1. Create a Meaningful and Understandable Experience
      2. Organize Complex Information
      3. Balance User, Technical, and Business Needs
      4. Create Interfaces and Interactions that Shape Behavior
      5. Write Code, and Make It Work
      6. Explain Ideas with Language
      7. Be a Marketer
      8. Do Your Research
      9. Forget Unicorns
8. Section Two: Think Like a Product Designer
   1. Chapter 3. Story First
      1. Write the Press Release First
      2. The Elements of a Story
   2. Chapter 4. No Dead Ends
      1. Go With the Flow
      2. Connect the Dots
   3. Chapter 5. Remember the Invisible Features
      1. Performance
      2. Community
      3. Support
      4. Security
      5. Invisible No More
   4. Chapter 6. Effective Over Clever
      1. Recognizing Clever
      2. Turning On Your Filter
      3. Is Clever Ever Good?
   5. Chapter 7. Carrots, Not Sticks
      1. Shaping Behavior
      2. When Sticks Are Appropriate
      3. Stay Positive
   6. Chapter 8. Ship Early. Ship Often.
      1. Small Changes, Large Impact
      2. Dealing with Problems
      3. Early. Often. Better.
   7. Chapter 9. Rinse and Repeat
      1. Know the Goal
      2. Over and Over
   8. Chapter 10. People Matter Most
      1. How to Discover What People Want
      2. People Are Part of the Process
9. Section Three: Get It Built
   1. Chapter 11. Change and Happiness
      1. You Can Start Anywhere
      2. Identify Needs and Opportunities
      3. Validate
      4. Prototype
      5. Build
      6. Communicate
      7. Test
      8. Release
      9. Iterate
   2. Chapter 12. Use Whatever Works
      1. Tools in Every Step
      2. The Product Designer’s Toolkit
      3. A Means to an End
   3. Chapter 13. Listen and Learn
      1. Quantitative and Qualitative
      2. Sources of Feedback in Early Development
      3. Sources of Feedback Following Release
   4. Chapter 14. Design Together
      1. A Team of One
      2. The Small Team
      3. The Team of Teams
      4. Product Design Principles as Product Team Principles
10. Section Four: The Product is Never Done
    1. Chapter 15. Nothing Is Precious
       1. Take It Away
       2. Make It Happen
11. Index