Chapter 3. Story First
Your product, your business, and you are all part of a larger story.
It’s the story of a world in constant change—a story of increasing distraction, ease of communication, concerned citizens, powerful governments, political unrest, and the constant reinvention of the world around us. It’s also a story of human beings and their desire to love, be loved, better themselves, and better the world around them. Somewhere between your audience/customers/users and your product is a story of problems solved, dreams fulfilled, life made easier, or moments made more enjoyable.
Lead with the narrative of your product and never stop telling it, whether you’re talking to your audience, your team, yourself, your investors, or your friends ...
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