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Product Design for the Web: Principles of Designing and Releasing Web Products by Randy J. Hunt

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Chapter 4. No Dead Ends

From the earliest days of the Internet, we saw everything presented there as a “page.” Of course, that terminology springs from the printed page that everyone knew so well. The problem with applying this familiar concept to Web product design is that digital products aren’t experienced in a single linear sequence, one static rectangle at a time.

Even today, without realizing it, we often accept an ill-fitting framework for Web products. If we pin our design to an out-of-date model, we’re unlikely to create an experience that feels consistent with the medium for which we’re designing.

Every experience that people have with digital products involves interactions over time, choices between multiple actions, user feedback, ...

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