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Product Design for the Web: Principles of Designing and Releasing Web Products by Randy J. Hunt

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Chapter 10. People Matter Most

The desires and needs of the people who already use or who will use your product are the most important considerations in your creative process. It’s very easy to forget, when you are constantly focused on the tasks at hand, that you must also keep in mind the larger context of your work.

A specific product may have quality, styling, and an excellent feature set, but unless it matches people’s desires, their social nature, their intellectual levels, and their experiences, the product will not succeed. At the end of the day, people will be using your product. So you must put their needs first.

You might feel intimidated by the idea that design success requires you to be a sociologist and behavioral scientist, in ...

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