Chapter 11. Change and Happiness

Until this point in the book, we’ve been thinking about the product design challenges we face. Now we’re going to get the work done; we’re sitting at the keyboard, ready to get started. Now what?

If you have read all of the preceding chapters, you understand that it is important to share, test, and measure and to frequently change products in small ways. The objective is not only to improve the product but also to validate your assumptions, mitigate risk, and establish a pattern of evolution.

These patterns of ship-early-and-often, rinse-and-repeat, and share-constantly have a very marked influence on your happiness, as well as that of your entire team. Because the product is constantly improving, you also have ...

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