This book presents a comprehensive overview of product innovation from the definition of clear strategic goals, through the development of a balanced portfolio to the processes required for successful new product outcomes. Supporting this overall product innovation framework are the tools related to design and development, market research, business analysis, culture, teams, and leadership. This breadth of activities requires input from, and coordination of, wide‐ranging disciplines, making management of product innovation both complex and challenging. In this chapter, we present the key factors for product innovation success and the attributes required in Product Innovation Management from strategic planning to initial product concept through to launch and onwards through the product's entire life cycle.
CHAPTER ROADMAP
1.1 WHAT IS PRODUCT INNOVATION?
To best understand product innovation, let's break the term into two components.
Innovation is the combination of creativity and realization, as shown in Figure 1.1.
FIGURE 1.1Innovation as a combination of creativity ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month, and much more.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
