Not only is this book based on other people’s hard-won experience, but it also would have been impossible to write without them giving up their precious time. Each product leader interviewed has shared their insights and opinions, but possibly more invaluably, their mistakes and failures too. We owe them all a huge debt of gratitude for sharing their hard-earned lessons with us, and with you.
From Richard
Book writing is something that takes over all aspects of your life. Without the support of friends and family, it’s simply not possible to get it done. The support and understanding of my wife, Kristy, is especially welcome and appreciated, considering that she’s been raising our new baby, James, while I’ve been working on this book. She makes it look easy, even when it’s not. Thank you, baby. I love you. I’d also like to acknowledge the support of my amazing team at Fresh Tilled Soil. They’ve played defense and held the fort while I was holed up writing or traveling for interviews. You guys rock. No creative work is done in a vacuum. Book writing doesn’t happen without the support of a village. I’d like to thank all the wonderful leaders that have guided me through the years with their advice, encouragement, and ass kicking. There are far too many to mention, but I’m grateful for you all.
From Martin
It truly does take a village to write a book. First and ...
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