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Product Management For Dummies by Pamela Schure, Brian Lawley

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Chapter 1

Welcome to the World of Product Management

IN THIS CHAPTER

check Grasping the vital part the product manager plays in product success

check Previewing typical product management responsibilities

As a product manager, you have one of the most rewarding, challenging, interesting, difficult, and important jobs in the business industry. You get to step up and be a product leader for everyone on your team and throughout your company while learning how to influence and lead usually without any formal authority or people reporting to you directly. You get to be responsible for every aspect of the product offering and for the overall success and failure of your product. This position provides one of the best training grounds for moving onward and upward into roles like vice president, general manager, and CEO. And if you’re lucky and choose carefully, you get to work with some pretty talented engineering and development teams to create products that delight your customers, make a huge difference in your customers’ lives, and help achieve profits and strategic objectives that propel your company to success.

Understanding the Need for Product Management

The corporate world has recently gained a deep understanding about why product management is the best choice for driving products strategically ...

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