O'Reilly logo

Product Management For Dummies by Pamela Schure, Brian Lawley

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4

Coming Up with Great Product Ideas

IN THIS CHAPTER

check Finding sources of inspiration

check Discovering techniques to bring about creative new ideas

A major component in product management is coming up with innovative new products and ideas for new features for existing products. Producing product ideas is the first step in the conceive phase of the product life cycle (see Chapter 3). Unfortunately, no app lets you easily select a perfect product idea that precisely fits your requirements. So where do these ideas come from, and how can you come up with a compelling list that you can later prioritize to determine which to pursue? This chapter gives you some useful tips and techniques for doing just that.

Getting a Handle on the Creative Process

Entire books have been written on how to generate ideas. To help narrow the creative process, in this section we present some of the most common methods and places to find ideas. These techniques are by no means exhaustive, but they should be more than enough to help you develop a healthy list of ideas to choose from.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required