January 2017
Beginner
384 pages
9h 29m
English
Content preview from Product Management For Dummies
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Chapter 4
Coming Up with Great Product Ideas
IN THIS CHAPTER
Finding sources of inspiration
Discovering techniques to bring about creative new ideas
A major component in product management is coming up with innovative new products and ideas for new features for existing products. Producing product ideas is the first step in the conceive phase of the product life cycle (see Chapter 3). Unfortunately, no app lets you easily select a perfect product idea that precisely fits your requirements. So where do these ideas come from, and how can you come up with a compelling list that you can later prioritize to determine which to pursue? This chapter gives you some useful tips and techniques for doing just that.
Getting a Handle on the Creative Process
Entire books have been written on how to generate ideas. To help narrow the creative process, in this section we present some of the most common methods and places to find ideas. These techniques are by no means exhaustive, but they should be more than enough to help you develop a healthy list of ideas to choose from.
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