January 2017
Beginner
384 pages
9h 29m
English
Content preview from Product Management For Dummies
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Chapter 7
Prioritizing and Selecting Your Ideas
IN THIS CHAPTER
Getting your priorities in order
Evaluating scoring models to understand the customer point of view
This chapter shows you how to prioritize all the great ideas you have generated so far so that your company can determine where to invest its money and resources. Through the use of simple yet powerful prioritization techniques, you’ll be able to determine which ideas to proceed with.
Prioritizing Your Ideas
You have a long list of product ideas. They all are possible opportunities. However, your development budget often restricts you to just one choice. What’s the best way to make this choice?
Your job as the product manager is to make sure the idea you choose to recommend investing in is a good fit that will work for your company. Use Table 7-1 to find an opportunity that your company will welcome.
TABLE 7-1 Finding Ideas That Fit with Your Company
|
Company |
Product |
Match: Yes or No? | |
|
Vision |
Put the company’s vision statement here. |
Put the product’s vision statement here. |
|
|
Brand |
What’s the company’s brand? |
What do you want the product’s brand to be? |
|
|
Positioning |
How is the company positioned in the marketplace? |
How might the product be positioned in the marketplace? |
|
|
Competency ... |
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.