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Product Management For Dummies by Pamela Schure, Brian Lawley

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Chapter 7

Prioritizing and Selecting Your Ideas

IN THIS CHAPTER

check Getting your priorities in order

check Evaluating scoring models to understand the customer point of view

This chapter shows you how to prioritize all the great ideas you have generated so far so that your company can determine where to invest its money and resources. Through the use of simple yet powerful prioritization techniques, you’ll be able to determine which ideas to proceed with.

Prioritizing Your Ideas

You have a long list of product ideas. They all are possible opportunities. However, your development budget often restricts you to just one choice. What’s the best way to make this choice?

Your job as the product manager is to make sure the idea you choose to recommend investing in is a good fit that will work for your company. Use Table 7-1 to find an opportunity that your company will welcome.

TABLE 7-1 Finding Ideas That Fit with Your Company

Company

Product

Match: Yes or No?

Vision

Put the company’s vision statement here.

Put the product’s vision statement here.

Brand

What’s the company’s brand?

What do you want the product’s brand to be?

Positioning

How is the company positioned in the marketplace?

How might the product be positioned in the marketplace?

Competency ...

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