Chapter 10
Developing Your Market Strategy
IN THIS CHAPTER
Understanding why you need market strategy in the first place
Equipping yourself with the best market strategy tools
Harnessing the power of segmentation, targeting, positioning, and so on
Creating your market strategy document
Market strategy. Two words and a world of work and thinking behind each of them. Strategy in this scenario means creating a high-level plan to achieve goals under conditions of uncertainty. And the word market gives some context to the word strategy. In creating your market strategy, you’re going to create a high-level, market-oriented plan under uncertain conditions. This task may sound hard, and doing it well certainly is challenging. In this chapter, we break down the components that create a great market strategy. Taking the results from the work in the later section “Grasping the Importance of a Market Strategy” creates a really compelling and comprehensive plan for your product as it comes into the market.
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