January 2017
Beginner
384 pages
9h 29m
English
Content preview from Product Management For Dummies
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Chapter 13
Gearing up for Your Product Launch: The Qualify Phase
IN THIS CHAPTER
Discovering how success is built on qualifying your product
Running a successful beta test program
Deciding to ship the product
You and your team have been working hard on creating a great product. You identified the target personas, chose the best opportunity, prioritized the features, made challenging trade-offs, and have been in development for quite some time. The next step in the Optimal Product Process is to prepare for running a beta program, getting the near-finished product into customers’ hands, and ensuring that it’s ready to be released to a wide range of customers.
Getting Up to Speed on the Qualify Phase
Many times, you may be tempted to skip or shortcut this phase because of schedule and time constraints, but don’t make this mistake. Use this phase to be absolutely sure the product meets the quality level you need. Then you can be certain the features and benefits it provides are more than adequate for customers to justify paying for the product. Beta testing (along with your own internal quality assurance and testing efforts) lets you know that the product is ready to shine when ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.