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Product Management For Dummies by Pamela Schure, Brian Lawley

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Chapter 21

Ten (Plus One) Road Maps to Help You Succeed

IN THIS CHAPTER

check Looking at the most common road maps product managers use

check Understanding how to use road maps with internal and external audiences

Product road maps can be a highly effective tool for a product manager. They help to organize and plan out the future of products, show the team and others how the product will achieve its vision, and serve as a way to communicate with internal and external stakeholders. In this chapter, we present the 11 most commonly used road maps for product managers.

tip When sharing product road maps both internally at your company and externally with others, make sure to use the following best practices:

  • Share selectively and carefully. After people see something on a road map, they’ll consider it to be a plan of record.
  • Never publish or share road maps in PowerPoint format. Use Adobe PDF format and apply passwords so that others can’t change the road map details. If you share road maps in electronic formats across the company using wikis or other storage software, make sure they are marked confidential so that they won’t be shared outside the company.
  • Always mark your road maps with “Confidential ...

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