October 2017
Intermediate to advanced
272 pages
5h 45m
English
Content preview from Product Roadmaps RelaunchedBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 3. Gathering Inputs
What you’ll learn in this chapter
What the different stages are in a product’s life cycle
How to gather inputs from the market and business environment
How to gather input from your customers
How to gather input from your stakeholders
Before you run off and make a roadmap, you’ll need to spend some time gathering inputs.
The goal of gathering inputs is to make sure you have all of the relevant information and context you need to make good product decisions.
Without a constant refresh of that context, you’ll risk making too many assumptions and mistakes. As part of this process you’ll likely have lots of discussions and negotiations with your stakeholders.
Understand Where Your Product Is in Its Life Cycle
In the same way that a roadmap is relevant for all types of products, it’s also useful at different stages in the life of a product. As we see it, there are five primary phases of a product’s life cycle:
New
Growth
Expansion
Harvesting
End of life
New Product Phase
In many cases we associate the new product state with startups, but there are a number of established companies putting time and resources into innovation and expansion in the new product realm. Your roadmap in this phase of the life cycle should be used to outline and drive the creation of the first version of your product.
With a new product, you are venturing into uncharted territory. This means you will have to make a lot of assumptions, and then rapidly prototype and test to get validation and answers. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.