Product Training for the Technical Expert

15 Virtual Facilitation: Tips for Effective Webinars

As a modern product expert, you must be an expert in much more than just your company’s product. Technology has created multiple ways to communicate with your customers. You may need to deliver a webinar or video training or presentation. If so, you should understand what does not change and what does. Since there are many helps available for those wanting to deliver ad hoc or one‐time presentations via a webinar, the focus here is on actual training classes delivered in this format.

What Doesn’t Change

Much of what you have read to this point does not change just because the medium you are delivering it in is changing. There are some nuances in each of them that may change, but one should not compromise the guiding principles. It is a good idea to review what those are.

The Philosophical Approach

The way adults learn is the way adults learn, regardless of technology or delivery method. If anything, this will become even more obvious in a virtual setting.

• Proficiency still requires students to do something in order to become proficient. It may take more creativity to make that happen, but it is still part of becoming proficient in something.
• Students will have to take even more ownership and responsibility for their learning.
• Product solution experts will have to be even more adept at thinking consciously about how they do what they do.

It is frightfully easy to fall back into old habits when one directs their focus at ...