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Production House Cinema by Kurt Lancaster

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With the business legalities covered, and the actual legal entity of your company registered as an LLC, this chapter shifts to how to create presence for your company on the web and the importance of using the right portfolio sample(s) that expresses your style. Potential clients want to see who you are, the vision of your company, and the professional-level work you’ve done. The quality of the website and film may make the difference in winning over a client.

The Importance of Presence

When Andrew and his team (Charles, Kyle, and David) started Zandrak, they developed a philosophy. Andrew tells me: “We didn’t really have a presence. And we didn’t ...

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