O'Reilly logo

Production House Cinema by Kurt Lancaster

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Growing up watching reruns of Star Trek in the 1970s and television throughout the 1980s, I would mute commercials as a habit. They grated against my senses and I felt less intelligent by being exposed to such work. In fact, when I started directing theater, making short documentaries and short fiction work, and teaching filmmaking, I never wanted anything to do with commercials, or promotional films—nothing to do with business or work for clients. I didn’t even want to teach it to my students.

There’s a certain style to a lot of commercial work that’s far from cinematic. Messages hitting you over the head with a buy, buy, buy mentality that’s as far from cinema ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required