Ron Frankel

Founder & Creative Director, Proof, Inc.

Previs entered the film production world through visual effects in the early Nineties. The idea was to leverage the same high-end computer graphics hardware and software that was being used to create ground-breaking visual effects in post-production, but to harness that power in the early stages of pre-production as a design and planning tool. Looking at low resolution models and simple animation, the film-makers could engage in an iterative design process, testing ideas, seeing what worked and what didn’t, all long before the painstaking work of visual effects had even begun.

Previs follows the exact same process today, but the advances in computer hardware ...

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