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Professional Adobe® Flex® 3 by Joe Berkovitz, David Hassoun, Andrew Trice, Tom Sugden, Todd Prekaski, Jun Heider, Peter Ent, Joseph Balderson

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Foreword

Wherever there is a piece of glass, there is an opportunity to deliver a rich and immersive user experience upon Adobe technology.

In 2005, my own RIA consultancy, iteration::two, was acquired by Macromedia and then Adobe, creating a tremendous opportunity for me to meet with our customers, partners, and community around the world to understanding the challenges that they face and the manner by which Adobe technology is uniquely positioned to address these challenges. Whether these are the innovative start-ups or hundreds-of-year-old financial services institutions, governments or peacekeeping organizations, or organizations managing clinical trial processes or salesforce automation, the value that we can deliver them with Adobe technology remains the same.

Innovate on Both Sides of the Glass

I like to describe this opportunity to customers as the opportunity to "Innovate on Both Sides of the Glass."

Behind the glass, complex enterprise architectures, manual paper-based processes with electronic processing and business workflows where people are intermingled with electronic business processes are the order of the day — the server-side infrastructure and enterprise architectures that are the engines for our economy.

In front of the glass, we can hide all of the complexity of these underlying systems with screamingly simple, elegant, rich and immersive user experiences that are useful, usable and desirable, and consistent across platforms and devices, where the medium of delivery ...

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