July 2010
Beginner
384 pages
8h 39m
English
Content preview from Professional Blogging For Dummies®Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 5. Selling Products or Services on Your Blog
In This Chapter
Selling products and services on a blog
Integrating your sales authentically
Measuring your results
Becoming a thought leader to support a business, brand, or book
You can use your blog to sell just about anything you could sell on a traditional Web site. The difference is that on your blog, you lead with your passion for your topic. Your posts share your expertise and opinions; any products you sell are a small part of the overall experience. At a typical e-commerce site, on the other hand, the products are the focus, and the experiences of customers, such as reviews and ratings, are secondary. Important, but secondary.
Keep in mind, however, that using your blog to sell products or services is more than simply tacking on a store. In this chapter, I cover the most common ways to sell products on your blog, the key considerations for each, how to integrate sales authentically, and how your thought leadership and expertise contribute to success.
Selling Products and Services
You've decided to sell products on your blog as part of your monetization strategy. Your next step is to answer these questions:
What are you selling? Are you selling your own product or service or someone else's? How many different products do you plan to sell?
Are you selling physical products that require inventory and shipping, electronic products like e-books or software, or professional services?
Where are you selling? Will you sell on your own store, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.