July 2010
Beginner
384 pages
8h 39m
English
Content preview from Professional Blogging For Dummies®Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 10. Developing Your Blog Content
In This Chapter
Finishing up your strategy
Defining your blog's voice
Developing an editorial calendar
Constructing a blogroll
Preparing your policies
Getting noticed
In Part I, you discover how to sketch a preliminary plan (see Chapter 1) and an editorial mission (see Chapter 2) for your blog. Part II covers monetization options so you can plan your blog design to accommodate the right advertising choices for your business. Finally, in the first two chapters of Part III, you explore the technical nuts and bolts of blog design and development.
Now you're ready to write. Almost. First, you have to put the final touches on your strategy. After all, the best-designed and positioned blog is ineffective unless the content meets the readers' needs. Readers appreciate your efforts to make the blog look good and function well, but they come to read what you have to say about your topic and then discuss it with you — in your comments, on social networks, and on their own blogs. Good blog content tells your story in a compelling, interesting way, and that's what gets the conversation started.
In this chapter, I help you complete your blog by offering you a framework for developing and presenting your blog's content. I go over finding your voice (the subtleties of presentation that distinguish your writing), developing an editorial calendar for your blog, building a blogroll (a list of recommended blogs that you promote on your site), setting a commenting policy, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.