July 2010
Beginner
384 pages
8h 39m
English
Content preview from Professional Blogging For Dummies®Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 13. Monitoring and Measuring: Why They Matter
In This Chapter
Monitoring and measuring: The difference
Getting a grip on your readership
Using analytics and reports to improve your results and to forecast
Making sense of marketing reports and maximizing your revenue
Forecasting with analytics and reporting
Gaining some metrics perspective
Can you have a successful blog if you don't monitor who links to you and measure your blog traffic? Sure, you can. The key to building readership is writing an interesting, compelling blog, not obsessing over your stats.
However, when you get a handle on your metrics, you have a much better idea of whether, and how well, you're achieving your objectives. Knowing the most popular posts, common keywords, and most productive advertisers can help you improve your blog and your revenue stream.
In this chapter, I explain the difference between monitoring and measurement, and discuss why both are important. I then dig into your blog analytics as well as advertising and affiliate reports, including how you can use the data to forecast future results.
The most important thing about metrics, though, is to keep them in perspective. Metrics help you improve your blog, but they don't attract and engage your readers. You do.
Monitoring and Measuring Your Blog Activity
Monitoring and measurement are often confused because some of the same tools are used to do both; however, they are two different — but related — tasks. The best practice is to use them in combination ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.