Chapter 4. Creating Newsletters and Forms
Figure 4.1.
“THE DESIGNER IS NOT AN ARTIST, YET HE CAN BE ONE.” | ||
| --Walter Gropius | ||
Until a few years ago, the word newsletter was a synonym in my personal dictionary for junk mail. Like many graphic artists, for me the job of designing a newsletter ranked up (or down) there with creating flyers for the church bake sale. Only later in life did I discover that the problem with newsletters wasn’t the newsletters themselves, but the way most were designed. In place of arresting images and dynamic graphics, bold fonts, and handsome colors, most newsletters were drab and dreary salutes to crummy clip art and ...
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