O'Reilly logo

Professional DNN7: Open Source .NET CMS Platform by Ralph Williams, Jr., Scott Willhite, Erik van Ballegoij, Will Strohl, Dennis Shiao, Mitchel Sellers, Nathan Rover, Ashish Prasad, Clinton Bland, Chris Paterra, Charles Nurse, Israel Martinez, Peter Donker, Cathal Connolly, Bruce Chapman, Shaun Walker

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

images

Commercial Philosophy

WHAT YOU WILL LEARN IN THIS CHAPTER

  • Understanding the open core business model
  • Recognizing DNN's technology advantage
  • Identifying unique market conditions
  • Leveraging an open source distribution model
  • Building a strong brand identity
  • Achieving commercial success

Similar to many open source projects, DNN was not created with commercial goals in mind. Rather, the commercial opportunity occurred as a result of the viral distribution and adoption of the open source project by individuals and organizations worldwide. Akin to planting a seed in fertile soil and giving it sufficient water and sunlight, the open source model allowed the DNN community to grow quickly and attract the right combination of users and vendors to create a powerful commercial ecosystem.

THE FUNDAMENTALS

In order for a company to become commercially successful, it needs to have a unique advantage against its competition. Essentially this unique advantage has to be something that cannot be easily replicated. When it comes to companies utilizing an open source model, the unique advantage is nearly always something that appears to go somewhat against the spirit of the open source philosophy. This generally creates some tension in the community. A bit of tension can be healthy, but too much tension can have damaging effects on an ecosystem.

DNN Corp.'s commercial business is based on a concept ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required