May 2015
Intermediate to advanced
768 pages
21h 46m
English
book
Professional DNN7: Open Source .NET CMS Platform
by Shaun Walker, Bruce Chapman, Cathal Connolly, Peter Donker, Israel Martinez, Charles Nurse, Chris Paterra, Clinton Bland, Ashish Prasad, Nathan Rover, Mitchel Sellers, Dennis Shiao, Will Strohl, Erik van Ballegoij, Scott Willhite, Ralph Williams Jr.
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Commercial Philosophy
WHAT YOU WILL LEARN IN THIS CHAPTER
- Understanding the open core business model
- Recognizing DNN's technology advantage
- Identifying unique market conditions
- Leveraging an open source distribution model
- Building a strong brand identity
- Achieving commercial success
Similar to many open source projects, DNN was not created with commercial goals in mind. Rather, the commercial opportunity occurred as a result of the viral distribution and adoption of the open source project by individuals and organizations worldwide. Akin to planting a seed in fertile soil and giving it sufficient water and sunlight, the open source model allowed the DNN community to grow quickly and attract the right combination of users and vendors to create a powerful commercial ecosystem.
THE FUNDAMENTALS
In order for a company to become commercially successful, it needs to have a unique advantage against its competition. Essentially this unique advantage has to be something that cannot be easily replicated. When it comes to companies utilizing an open source model, the unique advantage is nearly always something that appears to go somewhat against the spirit of the open source philosophy. This generally creates some tension in the community. A bit of tension can be healthy, but too much tension can have damaging effects on an ecosystem.
DNN Corp.'s commercial business is based on a concept ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.