Chapter 8Graphical Report Design
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The samples and exercises for this chapter are included in the SSDT solution that was introduced in Chapter 3. If you have not set up the book samples and exercises, return to Chapter 3 and complete those tasks.
By some estimates, 60 to 70 percent of the population are visual thinkers. That means even when consuming numbers and information presented in text, most people perceive a visual representation of the same information in their minds. We have grown accustomed to data displayed in visual form. In fact, we expect important data to be visualized, especially when the presentation communicates comparisons and trends.
When used correctly, a chart more effectively answers questions and empowers consumers to take action on a set of data rather than a grid full of numbers. Conversely, a table filled with details may provide necessary context and balance with the completeness of a detail table. A financial controller or accountant will not balance the books to a chart, but a chart may be a great way for the CEO to see the improved profitability trend based on the same details as the balance sheet.
This chapter begins with ...
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