Professional Product Owner, The: Leveraging Scrum as a Competitive Advantage

Professional Product Owner, The: Leveraging Scrum as a Competitive Advantage

by Don McGreal, Ralph Jocham
Released June 2018
Publisher(s): Addison-Wesley Professional
ISBN: 9780134686639

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Book description

Product ownership is an utterly crucial role in most businesses. Scrum recognizes this -- but unfortunately, many companies, agile resources, and training curricula focus primarily on the mechanics of product ownership. Mechanics are important, but only as a means to an end: value.

The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective. The authors offer detailed practices for identifying where value can be found, measuring it, and maximizing it throughout the entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product delivery, the authors show how to go beyond merely writing requirements and managing product backlogs, to take accountability and drive the process from vision to value.

Table of contents

  1. Cover Page
  2. About This E-Book
  3. Title Page
  4. Copyright Page
  5. Dedication
  6. Contents
  7. Foreword
  8. Introduction
  9. Acknowledgments
  10. About the Authors
  11. PART I Strategy
    1. Chapter 1 Agile Product Management
      1. Quiz
      2. Product Mindset versus Project Mindset
      3. What Is Product Management?
      4. The Product Management Vacuum and the Three Vs
        1. Vision
        2. Value
        3. Validation
      5. Product Management and Scrum
      6. The Product Owner
      7. Defining a Product
      8. Quiz Review
    2. Chapter 2 Vision
      1. Quiz
      2. Business Modeling
        1. Business Model Canvas
      3. Product Vision
        1. Focused
        2. Practical versus Emotional
        3. Pervasive
        4. Visioning with Scrum
      4. Technical Strategy
      5. Quiz Review
    3. Chapter 3 Value
      1. Quiz
      2. Value Defined
      3. Delivering Value
      4. Value Metrics
      5. Evidence-Based Management
        1. Current Value
        2. Time to Market
        3. Ability to Innovate
      6. Tracking Metrics
      7. Where Your Money Goes
      8. Negative Value
        1. Visible
        2. Invisible
      9. Value Neutrality
        1. Perversion of Metrics
      10. Quiz Review
    4. Chapter 4 Validation
      1. Quiz
      2. Stakeholder Feedback
      3. Marketplace Feedback
        1. Minimum Viable Product
        2. Minimum Viable Product through Kano
        3. MVP Patterns
        4. Promotional MVP
        5. Mining MVP
        6. Landing Page MVP
        7. Wizard of Oz MVP
        8. Single-Feature MVP
      4. Pivot or Persevere
      5. Quiz Review
  12. PART II Scrum
    1. Chapter 5 Empiricism
      1. Quiz
      2. It’s a Complex Problem
      3. Certainty Quiz
      4. Visualizing Complexity
      5. Cynefin
        1. Obvious
        2. Complicated
        3. Complex
        4. Chaos
        5. Putting It All Together
      6. Types of Complexity
      7. Managing Risk
      8. Quiz Review
    2. Chapter 6 Scrum
      1. Quiz
      2. Why a Framework?
      3. The Pillars of Scrum
        1. Transparency
        2. Inspection
        3. Adaptation
      4. Scrum Roles
        1. Product Owner
        2. Development Team
        3. Scrum Master
        4. Others
      5. Scrum Artifacts
        1. Product Backlog
        2. Sprint Backlog
        3. Increment
        4. Others
      6. Scrum Events
        1. Sprint
        2. Sprint Planning
        3. Daily Scrum
        4. Sprint Review
        5. Sprint Retrospective
        6. Other
      7. Iterative and Incremental
      8. Agile Manifesto for Software Development
      9. Quiz Review
  13. PART III Tactics
    1. Chapter 7 Product Backlog Management
      1. Quiz
      2. What Is a Requirement?
        1. Product Backlog
        2. User Stories
        3. Nonfunctional Requirements
        4. Epics
        5. Acceptance Criteria
        6. Spikes
      3. Product Backlog Ordering
        1. Measuring Value, Risk, and Size
      4. “Done”
        1. Definition of “Done”
        2. Example Definition of “Done”
      5. “Ready” Is a Mindset
        1. Getting to Ready
        2. Lean Requirements Management
      6. Story Mapping
        1. Steps to Creating a Story Map
        2. Explore the Story Map
        3. Story Maps and Product Backlogs
        4. The Past and the Future
      7. Impact Mapping
      8. Success Criteria
      9. Specification by Example
      10. Quiz Review
    2. Chapter 8 Release Management
      1. Quiz
      2. Reasons to Release
      3. Release Strategy
        1. Major Releases
        2. Minor Releases
        3. Functional Releases
      4. Estimation and Velocity
        1. Managing Multiple Teams
      5. Scaling Products
        1. One Product, One Development Team
        2. Several Products, One Development Team
        3. Several Products, Several Development Teams
        4. One Product, Several Development Teams
        5. The Nexus Framework
      6. Reporting
        1. Forecasting Basics
        2. Forecasting Across Multiple Products
        3. Percentage of Completion
        4. Monte Carlo Simulation
        5. Which Color Is Your Velocity?
      7. Budgeting
      8. Governance and Compliance
      9. Kickoff
      10. Quality
        1. Definitions
        2. Types of Quality
        3. Keeping Quality
      11. Quiz Review
    3. Chapter 9 The Professional Product Owner
      1. Understanding Product Owner Success
        1. The Receiving Product Owner
        2. The Initiating Product Owner
        3. You
      2. Skills and Traits
      3. Measuring Success
  14. Index
  15. Credits

Product information

  • Title: Professional Product Owner, The: Leveraging Scrum as a Competitive Advantage
  • Author(s): Don McGreal, Ralph Jocham
  • Release date: June 2018
  • Publisher(s): Addison-Wesley Professional
  • ISBN: 9780134686639