August 2007
Intermediate to advanced
430 pages
11h 5m
English
book
Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO
by Cristian Darie, Jaimie Sirovich
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Chapter 7. Web Feeds and Social Bookmarking
You've just added some great new content to your web site. Now what? Of course, your current visitors will appreciate the content. They may even tell a few friends about it. But there are technologies that you can leverage to facilitate and encourage them to do some free marketing for you.
This chapter explores web feeds and social bookmarking, two technologies that web site visitors can use to access and promote content that they enjoy. Encouraging visitors to do so is a vital part of viral marketing. This chapter discusses various ways to accomplish this, and walks you through three exercises where you:
Create your own RSS feeds.
Syndicate RSS feeds.
Add social bookmarking icons to your pages and feeds.
Web Feeds
The web feed is a mechanism used to distribute content over the web in a standardized XML-based format. The typical way for a person to read your content is to visit your web pages, retrieving their content laid out in HTML format. This doesn't work with web feeds, because they typically contain no presentation. Instead, people use specialized programs that retrieve and display the data.
Web feeds are used to disseminate information automatically — to humans as well as other web sites. They are a very effective vehicle for information distribution, and they've become very popular because they make it easy for somebody to read news, or recent blog posts, from his or her favorite sources. Web feeds are also nicely described at http://en.wikipedia.org/wiki/Web_feed ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.