August 2007
Intermediate to advanced
430 pages
11h 5m
English
book
Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO
by Cristian Darie, Jaimie Sirovich
Content preview from Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEOBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 13. Coping with Technical Issues
This chapter deals with a few common technical issues that relate to SEO efforts:
Unreliable hosting or DNS
Changing hosting providers
Cross-linking
Split testing
Broken links (and how to detect them)
Unreliable Web Hosting or DNS
It is common sense that if a web site is down it cannot get spidered, but we'll state it regardless: When a site is down, it cannot get spidered. And when your domain's designated DNS is down, your site cannot get spidered either — even if your web server is actually up. Reliable hosting and DNS, then, is critical to your web site's well-being. A web site that is down will irritate users and result directly in fewer users visiting your web site. It may also reflect badly on your business, and users may not be back. Likewise, if a search engine spider visits your web site and it does not respond after quite a few unsuccessful attempts, it may result in your web site getting dropped from the index. For this reason we recommend cutting costs elsewhere.
This underscores the need to find reliable hosting. In a field that is ultra-competitive, many web hosting providers choose to provide large amounts of bandwidth and features while compromising service and support. Two dollars per month for hosting will likely get you just that — two dollars worth of web hosting. A lot can be gleaned from the list compiled by NetCraft of "Hosting Providers' Network Performance." You can find this information at http://uptime.netcraft.com/perf/reports/Hosters ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.