Appendix: Tools and resources
Examples of how professional practices usually measure business performance
1. Gross revenues
2. Total operating profit
3. Growth in gross income
4. Profit as a percentage of gross income
5. Salaries as a percentage of gross income
6. Revenue per employee
7. Overhead as a percentage of direct expenses
8. Working capital as a percentage of average monthly operating expenses
9. Ratio of current assets to current liabilities
10. Average ageing for Accounts Receivable
Examples of how professional practices implement Whirlpool Marketing to grow business performance
1. Number of presentations made to professional and trade associations
2. Number of articles published in mainstream media
3. Number of articles published ...
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