CHAPTER 2
Why you're the best choice for your market niche
Price is what you pay. Value is what you get.
Warren Buffett
When you have identified the most appropriate client-demographic to support your business strategy, you need to ascertain your market niche. Why is this important? Because it determines your fee levels. Your niche is governed by the type of service you provide and where you provide it. You'll increase revenues by expanding your geographical reach, finding additional niches and/or providing additional services to an existing niche. Dominating your niche and keeping the competition at bay is the ultimate goal.
In this chapter you learn how to:
- know when it's time to expand
- offer new services to existing clients without losing ...
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