CHAPTER 3
Establish thought leadership and attract true buyers
If your actions inspire others to dream more, learn more, do more and become more, you are a leader.
John Quincy Adams
Thought leadership is key not only for acquiring clients but also for attracting higher fee levels for your services than might otherwise be possible. If you do not blow your own horn there is no music. Thought leadership is a subtle but highly effective way to have your horn tooted for you through endorsements and substantiation. This allows prospective clients to perceive your credibility and feel comfortable in paying you a premium for your services.
In this chapter you learn:
- what thought leadership is and how it directly affects your fee levels
- the tangible ...
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