CHAPTER 11
The internet, technology and social media
Our actions are like ships which we may watch set out to sea, and not know when or with what cargo they will return to port.
Iris Murdoch, The Bell
There was a time when your parents would introduce you to their accountant when you got your first job and needed to lodge an income tax return. When you married, your parents would introduce you to their bank manager so you could get a home loan. There were no price comparisons, no seeking special deals or options … there was no real negotiation. Not any longer. We've changed, and these decisions are generally made independently, even if we do ask for others’ opinion. Much of this opinion is now drawn from social media; like it or not, we'd better ...
Get Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
