Whether you think you can or think you can't, you're right.
Up until now we have discussed the marketing of professional services. Although many professional services providers still use the terms marketing and selling interchangeably, we hope by now you have a good grasp of what marketing truly is, what it can do for you, and how to go about implementing successful marketing and lead generation efforts.
Let's assume your marketing efforts really start to pay off. You have RAMPed up your brand. You have seen a pickup in revenue per client. Just as important, you have started to generate new conversations that have taken you far beyond referrals. Now it is time for you to start selling and making rain.
Selling is often more challenging for professional services firms and providers. It's easy to understand why. First, full-time salespeople sell all day. They can go from rookie to retiree, and all they need to do is sell to be successful.