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Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, 2nd Edition by Lee Frederiksen, John E. Doerr, Mike Schultz

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To my dad, Stan Schultz, the father every son wants.

MES

To the memory of my dad, Joseph Doerr.His time was too short, but it sure was full.

JED

To the memory of my dad, Harry Frederiksen,who taught me what really mattered.

LWF

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