Chapter 23: Branding SharePoint 2010
What’s In This Chapter?
- Understanding branding in SharePoint
- Themes
- Master pages
- Page layouts
- Cascading style sheets
- Controlling access to branding in SharePoint
When you think of administering SharePoint, branding and user interface design is usually not the first thing that comes to mind. While most farm administrators are not very interested in tweaking colors and fonts, you need to understand how the process works behind the scenes. This is especially important with SharePoint because unlike many traditional web development projects, SharePoint projects require a high level of interaction between IT professionals, administrators, designers, and developers. As designers and developers create user interfaces, administrators need to ensure that those design assets live and play well with everything else that is part of a SharePoint farm.
What Is Branding?
Branding is the act of creating a specific image or identity that people will recognize in relation to a company. When you think of Coca-Cola, you probably first think of their distinctive red and white logo; and when you think of United Parcel Service (UPS), the first image that comes to mind is either their brown trucks or uniforms. When you see these colors, you are immediately reminded of the products or services for which each of these companies is known. One reason is probably because of all the advertising that bombards you on a daily basis; but it’s also because both of these companies ...
