Simple Branding
Using the ribbon to create and edit web page content
Using SharePoint 2010 themes to apply colors and fonts to a
SharePoint site
Using Cascading Style Sheets with SharePoint 2010
Creating a simple master page with minor changes to the default
look and feel
A primary focus of this book is to help users
of all levels of experience learn to make
changes to their SharePoint user interface.
This chapter is designed to provide an intro-
duction to creating SharePoint branding —
without getting bogged down in learning all
the nuts and bolts. Whether you are new to
SharePoint or a site owner who just needs to
make your site look more like your existing
corporate look and feel with colors and minor
branding, this chapter is a great place to start.
As discussed in Chapter 1, there are three
approaches to branding in SharePoint 2010.
See Figure 5-1 for a reminder.
This chapter focuses on the upper portion of
the triangle — the low and medium effort approaches to branding — diving only brie y into
Low Eort
Out-of-the-Box Master Pages
and Theme
Medium Eort
Custom Themes with or
without Alternate CSS
Full Eort
Custom Master Pages and
Page Layouts
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the full effort approach. The next section will begin this discussion by looking at the simplest form
of branding — editing page content.
Probably the easiest way to add some style to SharePoint is to just jump in and start editing pages using
SharePoint’s Web user interface. With SharePoint 2007, the page-editing experience was vastly differ-
ent among the different editions of SharePoint. For Windows SharePoint Services 3.0 (WSS 3.0), much
of SharePoints focus was on document collaboration, and included only simple web page editing capa-
bilities. SharePoint Server 2007 publishing sites had a nicer page-editing experience, but this difference
often led to confusion, as one SharePoint website could have some publishing sites and some non-pub-
lishing sites. Alternatively, pages throughout SharePoint 2010 share an enhanced editing experience
that allows for the rapid creation of web page content, which is similar to working with Microsoft
Word 2007 or 2010. Also, by default, pages in SharePoint 2010, including Foundation and team sites,
are actually wiki pages, which means they include basic wiki technology to allow rapid page linking
(discussed later in the chapter). When SharePoint Server is used to create publishing pages, the page
editing experience includes some extra functionality regarding publishing and approval work ows, as
well as the concept of page layouts, which represent an enhanced type of page template.
Page layouts are discussed in much more detail in Chapter 9.
The next section discusses using the SharePoint ribbon to edit page content in SharePoint 2010. The
options displayed in the ribbon vary according to which version of SharePoint you are running, as
well as your permissions for a particular site collection. For this chapter, a site collection adminis-
trator account was used when viewing the ribbon. If your user has limited permissions, your options
may be different from those described in this chapter.
Another factor that changes the options on the ribbon is whether a SharePoint site is a publishing
site or not. To see the publishing options in the ribbon, you need to have SharePoint Server 2010
and a site that has the Publishing Feature enabled. There are two ways to create a publishing site in
SharePoint Server 2010:
From Central Administration, you can create a new site collection based on either the
Enterprise Wiki or Publishing Portal site templates. These two site templates have publishing
enabled by default.
If you have an existing non-publishing site collection, you can activate two features to enable
publishing. From Site SettingsSite collection features, activate the SharePoint Server
Publishing Infrastructure Feature, and from Site SettingsManage site features, activate the
SharePoint Server Publishing Feature.
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