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When considering SharePoint 2013 apps, there are three main options for exposing app functionality to users. These options include the immersive app, which offers a full screen experience, and a partial screen option, which behaves much in the same manner as a web part does. The final option is for an app to embed itself into the SharePoint UI as a custom action, which kicks off a process that has no significant user interface. Figure 7-1 illustrates the different options.
The intention of the three different interaction options is to grant developers flexibility in integration options coupled with flexibility in the look-and-feel user experience department. One of the core questions for the three design options has to do with the type of chrome and branding that the developer ...