Recent years have seen dramatic expansion in the use of mobile computing and social media on the Internet. Organizations show increasing interest in web analytics, and will soon comprehend the importance of engagement and experience management and monitoring. With the increasing value of Search Engine Optimization (SEO) and the nature of the web as a crucial channel for customer service, sales, and other essential interactive business functions, and especially with the advent of the Sitecore Digital Marketing System (DMS) and Customer Engagement Platform (CEP), these continue to be exciting and lucrative times with tremendous opportunities for Sitecore developers. If you already understand web development, ASP.NET, and the purposes of Content Management Systems (CMS), Sitecore is probably the tool for which you have been looking. If you are not familiar with these underlying technologies, examining Sitecore is a great way to learn best practices in web development.

This book provides material to increase the capabilities of developers working with the Sitecore ASP.NET web CMS. To help developers new to the Sitecore CMS achieve maximum productivity and satisfaction with minimal effort, the primary focus of this text includes information architecture, presentation, and extension of the Sitecore CMS. It also includes a chapter about tips, tricks, and best practices for working with the platform.

I realize that this book is an anachronism: a book about a web Content Management ...

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