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Professional Web Video by Mark Weiser, Richard Harrington

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MAKING GREAT WEB VIDEO

We know why you picked this book up. You want (or have been asked) to make great web video. You want your video to connect with an audience and be seen. You want to entertain or inform. You want to raise awareness for a cause or recruit customers to your business. Your goals are diverse and complex, but they are attainable.

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Our recipe for quality video includes four stages and an optional goal:

  • Plan. A lack of planning leads to an abundance of failure. Whether you're spending real dollars or just time and effort, there is ...

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