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AUDIO IS HALF YOUR PROGRAM

You may be wondering why we start our discussion of web video by talking about audio. That's easy. If you have good audio, people can still listen to your video (even if the video quality isn't great). On the other hand, even if you have great visuals, people will stop watching if they can't understand what's being said.

Video professionals often say that audio is more than half your picture, and that is true on many levels. If you dispute this statement, try this: the next time you are watching TV, turn down the audio and see how much of your favorite program you understand. Then turn the audio up and close your eyes. ...

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