The whole point of creating web video is to use the power of images to educate, entertain, or motivate your audience. Without compelling visuals, you have just a bunch of talking heads.
Depending on your approach, you may need photos, videos, slides, screen captures, or motion graphics. In this chapter we'll explore the many options for footage that you can use to tell a story. A professional podcast or web video needs the “whole package” to complete the viewing experience.