4 Professional strategies and enterprise in transnational projects
Jacob Hasselbalch and Leonard Seabrooke
This chapter explores how transnational professionals develop new markets for their services and products through knowledge and framing strategies. We respond to the call for a ‘transnational sociology of the professions’ (Faulconbridge and Muzio 2012) that is interested in identifying how professionals forge and maintain markets. Much of this activity comes through professional enterprises that operate in ‘thin’ transnational environments and are decoupled from ‘thick’ domestic environments (Seabrooke 2014). Transnational projects operate in a unique ‘social space’ in that they blend interactions between the national, local, ...