7

Engaging Employees in the Company’s Profits and Their Own

THE IMPORTANCE OF EMPLOYEE motivation has often been under-appreciated. While it has been seen as self-evident that highly skilled professionals such as lawyers and consultants perform better when they care about their work, the importance of the engagement of workers at the bottom of the ladder, be they factory workers or customer service representatives, has been less widely recognized. It has often been assumed that the nature of their work is so routine that employees having input into the process and caring about the outcome is not essential.

Yet the evidence on the benefits of employees valuing their company is persuasive. In 2006, Towers Perrin published research comparing companies ...

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