Index

Accuride

acquisitions and mergers

in adjacency expansion

big bang

for core business versus scope expansion

focus in

in redefinition

scale deals

scope deals

for structural change

success rate of

Adidas

adjacencies

business, definition of

capability

defining

definition of

growth of

identifying

interlocking customer and product

mapping

network

new-to-the-world

ranking

risk assessment with

share-of-wallet

trigger point for shifting to

white space

adjacency expansion

into a broader range

dangers in

defensive implications in

definition of

direct move

evaluation opportunities for

failing to consider all adjacencies in

false bundling in

high-end adjacencies in

invaders from unexpected fronts in

missing new segments in

multiple-move

into new customer ...

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