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Profitable Podcasting by Stephen Woessner

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CHAPTER 4

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GROW YOUR REVENUE

When executed properly, your podcast will be uniquely suited to accomplish three vital priorities: grow revenue, expand your platform, and build a nation of true fans. The next three chapters will provide you with the specific recipes and ingredients you need to accomplish all three. The recipes build upon one another—but the recipes are also “interdependent.” As the late Stephen R. Covey wrote in The 7 Habits of Highly Effective People, with interdependence, “you and I working together can accomplish far more than, ...

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