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CHAPTER 6

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BUILD YOUR NATION OF TRUE FANS

Downloaded more than 100,000 times, Onward Nation has listeners in nearly 200 countries around the world. These metrics are gratifying to my team and myself. I feel blessed and honored to have the opportunity to do what we love to do.

However, these metrics—as fun as they are to see in a data dashboard—do not represent the true economic engine behind Onward Nation, just as the number of countries, downloads, etc., will likely not represent a driving force of revenue into your business either. Instead, the ...

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