CHAPTER 7
YOUR AVATAR, DREAM 50, AND MY $2 MILLION MISTAKE
The lessons in this chapter will help you solve one of the most expensive money-draining mistakes businesses make. The mistake occurs when there is ambiguity around identifying whom the business intends to serve as its customers. Business owners who think “everyone” is their prospect tend to spend more on marketing (often in the wrong media) and attend “networking” events that are not laser-focused.
Many business owners today are using expensive guesswork and trial and error. This chapter ...
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