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Profitable Podcasting by Stephen Woessner

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CHAPTER 9

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STAGE 2:

GUEST EXPERIENCE AND WEBSITE GROUNDWORK

Welcome to Stage 2 of production for your profitable podcast. Your overarching goal for completing Stage 2 is to put a system into place that ensures that your guests have a good experience leading up to their interview. We call this the Guest Advocacy System. It’s a strategic process that cares for your guests between when they register for an interview on your show and when the interview takes place. The Guest Advocacy System will help your guests prepare for their interviews.

The strategy ...

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