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CHAPTER 14

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STAGE 7:

LAUNCH STRATEGY: HOW TO REACH THE TOP OF ITUNES

Congratulations on completing the production of your very own Profitable Podcast. The launch recipe in this chapter will provide you with the tactical ingredients to get your podcast to the top of iTunes’ New and Noteworthy category. New and Noteworthy is the section of iTunes reserved for podcasts launched during the most recent eight-week time period. When a podcast’s eight weeks of New and Noteworthy eligibility expires, iTunes will relocate it to its “What’s Hot” category along ...

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