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CHAPTER 16

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HOW TO ATTRACT SPONSORSHIPS

Interview with Linda Hollander

I learned everything I know about the ins and outs of sponsor strategy—or the best practices for properly positioning a podcast so it can be sold to a top-tier corporate sponsor—by interviewing Linda Hollander, one of today’s leading authorities on the topic of sponsorships. Both Inc. magazine and Entrepreneur magazine have featured Linda as the industry leader in how to sell corporate sponsorships. Linda has more than twenty years of experience as a business owner. Her clients ...

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